Marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand's unique selling point (the unique quality that differentiates a product from its competitors), 
The original 4 P's of marketing (although they have been renamed a bit over the years) that were the elements of a marketing mix are:

• Product – The products or services offered to your customer: Their physical attributes, what they do, how they differ from your competitors and what benefits they provide.
• Price – How you price your product or service so that your price remains competitive but allows you to make a good profit.
• Place (Also referred to as Distribution) – Where your business sells its products or services and how it gets those products or services to your customers.
• Promotion – The methods used to communicate the features and benefits of your products or services to your target customers.

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