Distribution
Although figures vary widely from product to product, roughly a fifth of
the cost of a product goes on getting it to the customer. ''Distribution" is
concerned with various methods of transporting and storing goods, and
then making them available for the customer. Getting the right product
to the right place at the right time involves the distribution system.
The choice of distribution method will depend on a variety of
circumstances. It will be more convenient for some manufacturers to sell
to wholesalers who then sell to retailers, while others will prefer to
sell directly to retailers or customers.
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