Product

A product is an item that is offered and satisfies the needs or wants of the market. It can be classified as tangible or intangible. A tangible product is a physical object that can be perceived by touch such as a house, automobile, computer, pencil. An intangible product is a product that can only be perceived indirectly such as an insurance policy.A product can be attributed to different features or characteristics such as durability, reliability or good taste.
A company must develop a product that should be able to sale i the market and contains the said attributes and features.A company or individual should therefore create a product plan based on these features and attributes.
The following should be considered in developing a product.

Features

These are the attributes or the characteristics that make up the product. A product feature is very important in determining the type of a product to buy, therefore organizations or individuals should design product features that meet the needs of the consumers.

Durability

 This is the duration the product is able to last. Consumers prefer products that stay longer and will always go  such products.

Form

 This is the shape of the product and consumers want products that are appear in an appealing form.


Packaging
This is the wrapping of a product and may take different styles. Consumers prefer products that are well packed in long lasting containers.

Reliability

This is the extent to which a product can be relied by the consumers.Products should be designed to meet the needs of the consumers.

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